Founder Friday: The Power of a Mission
By Rachel Robinson, M.S. CCC-SLP, President & Founder
Back in 2015, before the inception of DotCom Therapy, I was in a coffee shop chatting with a friend about my frustrations in the therapy field and how I wanted to solve the ever growing problems. Lightheartedly, I brought up the idea of starting a business, and instead of asking myself what the business would do, I found myself asking why the therapy field needed this business.
Without even knowing it, I was practicing an entire school of thought from the genius, Simon Sinek (author of Start with Why).
The theory, for those of you that don’t know, is that you should never start with what you do, but rather, why you do it.
By naturally starting DotCom Therapy with why, everything we do in the company aligns with our mission. Our why. Just like the Northern Star guiding travelers in the dark, our mission enables all of us at DotCom Therapy to link every action with a purpose. Our purpose - to make therapy available to everyone, everywhere.